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4 Logistics Challenges with OmniChannel Fulfillment

by Mike DeFabis on 2016-01-14 14:18:46

OmniChannel has been the new buzz in ecommerce for the past couple of years now.  OmniChannel is a company’s ability to integrate their sales channels to seamlessly work together to enhance the customer experience.  The idea of a company achieving a complete OmniChannel solution for their customer is great, but it comes with some significant logistical and fulfillment challenges.   This blog will discuss some of the issues with OmniChannel fulfillment and provide solutions on how to overcome these challenges.


 1. Seamless Interaction and Integration

 In order to get the most out of your OmniChannel, you must have everything working together for the customer.  If a customer places an order online they should be able to pick it up in store, and if they make an in store purchase then they should have the ability to return via the website.  Everything must be working together in order to enhance the customer experience. In order to do this, you must have the right technology.  This technology must integrate all aspects and sales channels of the business as well as manage inventory and enhance transportation. 

There are various types of technology that can handle these operations and having the right technology to support your OmniChannel Supply Chain is key to developing a great customer experience.  The IRCE 2016 conference in Chicago, IL is a great place to see a lot of these technology providers under one roof to learn about the different types of solutions.

 2. Compliance

In a previous blog, we touched on OmniChannel compliance and the importance of achieving compliance, so I won’t get into too much detail here.  Just understand that when shipping product to customers and vendors ensuring that the product is packaged, labeled, and tagged properly can help to save a significant amount of money in chargeback and errors.  Be sure that you are organized when shipping product through multiple channels so that you can limit or even eliminate the errors that can occur.

3. Returns

One of the most difficult processes in any supply chain is returns, and it can become even more challenging when integrating returns throughout an OmniChannel Supply Chain.  Not only do customers want to be able to purchase products easily, but they want (just as easily) to be able to return those products.  Implementing a reverse logistics infrastructure that can handle this is imperative to enhancing the customer experience and achieving a successful OmniChannel.

4. Innovative Transportation

Getting creative with transportation can help to cut on transit times and costs.  The ability to ship ecommerce orders from retail stores and directly from your fulfillment center puts you closer than ever to your customers.  Using different carriers can help you find the most effective and efficient transportation solution to provide the lowest cost while still maintaining high customer satisfaction.  Keep focused on your transportation especially in OmniChannel; it will always be one of the biggest expenses when shipping products direct to consumer.  Make sure you stay focused on keeping costs down by talking with many different shipping providers and technology companies to help you implement your ideas.

For more information on how IDS can help with your OmniChannel logistics challenges, Contact Us Today!

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