This weekly blog covers highlights from the ecommerce industry in the previous week. We will search news articles, press releases, and blogs, as well as other media outlets to obtain what we feel is the most important information in ecommerce from the previous week; making this a one stop shop to get all of your ecommerce information to keep you in the know.
LESSONS FROM CHANGING ECOMMERCE PLATFORMS
My Take: As we gear into 2016, many companies have some big ideas and changes for the New Year. For some companies it may be changing the ecommerce platform, but for others it could be a different change. This is a great article that talks about managing change in general; while it talks specifically about changing your ecommerce platform, many of the points made can be transferred to other changes in your ecommerce business.
IN-STORE PICKUPS ACCOUNT FOR SIGNIFICANT ECOMMERCE SALES
Big-box stores see large shares of ecommerce sales from in-store pickup
My Take: The option to buy online and pick up in stores has been around for a while now, but the idea that anyone other than a last minute shopper with a deadline used it would be news to me. It will be interesting to see if these numbers continue to show growth or if it is related to those last minute Christmas shoppers.
12 LESSONS ECOMMERCE BUSINESS LEARNED THIS HOLIDAY SEASON
My Take: While this article does not provide any mind blowing new revelations to what we already knew about the holiday season, it is a good reminder to continue to improve on the holiday sales spike. Take notes and document the things that worked and the things that did not work this holiday season. In 10 or 11 months you will probably have forgotten what you did and being able to revert back to those notes will allow you to improve on (hopefully) an already successful 2016.
BEST RETENTION STRATEGIES USED BY ECOMMERCE GIANTS AND WHY THEY WORK
My Take: Obtaining new customers is hard and often times comes at a hefty cost. So, finding ways to keep those customers coming back is always tricky. The ways that some of the big companies like Netflix, Amazon and others maintain those customers is interesting. While it might not relate directly to every ecommerce business coming up with ways to improve loyalty with customers will certainly help. This article should get the creative juices flowing.