Consumers are getting an early start on holiday shopping this year. 135.8 million consumers plan to shop on Thanksgiving weekend and almost 80% of holiday shoppers plan to shop on Cyber Monday, with sales reaching $630 billion, according to the latest 2015 NRF survey. Social media is vital to online retail sales. So, if you haven’t already started your holiday social media campaign, you will be missing out on some serious opportunities to increase your sales. But, if you already have your campaign in place, here are some tips on how to be as effective in your efforts as possible. Consider this a last minute checklist!
1. Have a #HolidaySalesHashtag
Hashtags make it easier for people to find social conversations about your brand. They also allow you to track your campaign. Luckily, hashtags work the same across most social platforms. A great example of a consistent holiday hashtag is Best Buy using #WinTheHolidays, promising its customers a simpler way to find ‘winning gifts’. You could also incorporate these catchy holiday sales hashtags in addition to your brand’s name:
Using your promotional hashtags consistently will allow you to measure your holiday customer engagement.
2. Share, Share and Share Again
You’ve spent a great deal of time creating your social platforms and carefully thought out what hashtags to use, so now it’s time to post. There is no such thing as too much content when it comes to social media. If your followers aren’t complaining about too much content on your page, you’re not posting enough. This is especially true on Twitter, where posts are gone in a matter of seconds. Take this opportunity to get all of the information you can about your products out to your customers:
- Incentives to buy during holiday promotional periods
- Offer last minute gift ideas
- Ask for likes/comments on your product
- Send out sincere season’s greetings
- Share customer product reviews
- Articles and blogs relating to your company/product
- Sales updates and timelines
- Free shipping promotions
- Sweepstakes offers
- Videos showcasing your product (extremely important to show product/brand videos)
- Request that your customers share authentic photos of them with your product
- Offer prizes, etc. (and don’t forget the #hashtag for tracking)
3. Who’s the Expert? We Are!
Find additional ways to offer benefits to your customers, not just by pushing your product or a sales promotion. Social media users want to connect, but more than that, they want a source for precise and valued information about your industry or product. Your social media goal is to be perceived as the industry expert. The best way to do this is to post content that is relevant to your customers:
- Update your blog regularly and share it on social media
- Guest post on websites and blogs that reach your target audience
- Utilize all of the social media channels that attract your customers (Facebook, Twitter, Pinterest, Instagram, Quora, StumbleUpon, Reddit, Digg, LinkedIn, etc.)
- Participate in interviews
- Answer questions about your industry/product
- Join online forums/discussions
4. Advertise Socially
Though pay-per-click advertising can be extremely effective, it’s very time consuming and costly. An alternative to traditional PPC is social media advertising. Your consumer likely spends hours a day on Facebook alone, so it’s your chance to reach them while they’re already engaged in your content. Here’s a great resource to get you started quickly, if you’re considering advertising your holiday campaigns on Facebook, Twitter, LinkedIn or StumbleUpon: How to Advertise on Social Media – Step By Step on 4 Networks.
Hopefully, you can check each of these 4 social media tips off of your ‘to-do before Black Friday, Cyber Monday and the rest of the holiday season’ list. Using each of these tips will not only build your brand, but will ultimately create awareness of your product, driving increased holiday sales. Best of luck this holiday season!